Automated Triggered Opportunity Marketing (ATOM)
Retaining and growing customers seems to get more difficult each year. Learn how Metrics Marketing employs an automated, triggered-marketing solution called ATOM? to significantly improve marketing...
View ArticleLanding Page Optimization
An effective landing page can double conversion rates and increase ROI for ad buys. Rather than an afterthought, a landing page is a valuable marketing tool that deserves as much attention as any...
View ArticleEye Tracking Software and Improving Campaigns
Gain tips and trends as well as the latest research on what we have learned from tracking the eye movement patterns of customers online. Eye Tracking Software adds detailed, quantitative data to the...
View ArticleCustomer Conversion Optimization
Improving Customer Conversions: Beyond the Basics; How Advanced Testing and Analytics Impact Your Conversions. In this presentation, we will look at challenges associated with serial A/B testing, and...
View ArticleAutomated eMarketing:
Automated eMarketing: Getting the Tactical Execution Automated So You Can Focus on the Strategy
View ArticleOptimizing Landing Pages for SEO & Online Events
An effective landing page can double conversion rates and increase your return on investment in search marketing. Rather than an afterthought, a landing page is a valuable marketing tool that deserves...
View ArticleLocal Market Campaign Synchronization
Are you fighting to get your local markets aligned with corporate marketing initiatives? Are you nervous that their marketing efforts are not in compliance with CAN SPAM? Is it hard to enforce branding...
View ArticleeNewsletter Tips
Participants will learn how to avoid being mistaken for junk mail and create an impactful retention (and acquisition) program with newsletters. Topics will include the subscription process, content,...
View ArticleCoTweet: How Business Does Twitter
If you're wondering what all the chirp is around Twitter...you've come to the right place. The new social media phenomenon has swept the nation and left many businesses in the dark. During this...
View ArticleUtilizing Surveys to Gain Customer Insights to Improve Conversion
Who are your customers and what are their goals, wants and needs? What are they trying to achieve? Surveys are a powerful tool to obtain quantitative statistically valid data to optimize your product...
View ArticleIntroduction to Inbound Marketing
Discover how to get found online by creating, promoting & optimizing your brand’s message. The internet has changed the way people learn about and shop for products and services. This changing...
View ArticleThe “Must-Have” Email Checklist
Do you want more confidence when you click the “launch” button on your emails? Have you ever wanted to take back an email after you sent it? This webinar will provide you the peace of mind of never...
View ArticleWhen and Why Segmentation Fails...& What You Can Do About It
Segmentation seems like a great idea, right? So why do so many companies fail to implement it successfully? Find out “when and why segmentation fails” and what you can do to avoid being a casualty.
View ArticleAdvanced Search Engine Marketing (SEM) Tactics for 2011
It’s not about getting every click, it is about getting the most profitable click. Don’t let your Search Engine Marketing (SEM) campaign get stale. Apply advanced strategies to not only increase...
View ArticleKey Strategies for Local Search Engine Optimization Success
Did you know that people searching for local businesses in search engines are more likely to convert and become clients? The rapid rise of Local Search has prompted businesses to get in the game, but...
View Article11 Ways to Optimize Your Email Campaign in 2011
Email’s role in the marketing world continues to shift as new mediums like social and mobile develop and customer preferences change, certain trends have emerged that will clearly impact the way...
View ArticleShopping Cart Optimization:Best Practices & Benchmark for Success
Problems with the checkout process are the biggest single source of revenue loss for most e-commerce businesses. In the US, 45% of online shoppers admitted having abandoned shopping carts "multiple...
View ArticleSocial CRM: Myths and Realities
Like “optimization” before it, “social CRM” (sCRM) is the latest catchphrase that has marketing and customer intelligence professionals abuzz. Broadly, social CRM is the application of emerging social...
View ArticleMobile eCommerce Best Practices
With the growth in usage of internet-enabled mobile devices, the foundations for mobile commerce are now in place. This enables retailers to drive sales through mobile websites and applications. Mobile...
View ArticleUtilizing Online Research to Improve the Customer Experience
The phrase, “Online Research” is often used, but can mean many things. This presentation will include case studies of several different tools and techniques utilized when conducting research online,...
View ArticleReputation Management: How to Mitigate a Brand Attack
Today’s online environment facilitates and aggregates personal opinion. People regularly share their thoughts, feelings and recommendations as they relate to the businesses they engage day to day. This...
View ArticleGetting the Most from the USPS Summer Postage Sale
Want to get the most from the USPS Summer Postage Sale? If you aren’t already aware, the USPS is offering an upfront 3% discount on Standard and First-Class mail, letters and flats, that include a...
View ArticleAnalytic Workbench: The Tools for Modeling Success
Most analysts spend hundreds of wasted hours pulling together customer data to build unique models. Metrics Marketing has created an Analytical Workbench that will streamline model builds, save IT and...
View ArticleSearch Engine Optimization for eCommerce Websites
Search engines are the primary way people research purchases which means you want your website front and center in the search engine results. Ensuring your site is dominant throughout the purchasing...
View ArticleQR Codes and Microsoft Tags: What’s the Difference and Who’s Using Them?
Many of today’s marketers, retailers, suppliers and more are using QR codes and Microsoft Tags to attract, retain and inform consumers. These 2D barcodes are plastered in magazines, bus stops,...
View ArticlePlanning your PPC Campaign for Seasonal Peaks
With the end-of-year holiday season coming up, retailers are scrambling to get their pay per click (PPC) campaigns in order and launched. But retail isn’t the only industry with peak seasons and...
View ArticleStudy Results: Utilizing Eye Tracking to Optimize Direct Mail
Earlier this year, the research experts of Metrics Marketing conducted a proprietary study on 33 companies across an array of industries. This study focused on understanding user behavior as it relates...
View ArticleUtilize Your Customers' Online and Email Data to Increase Sales
Are you interested in increasing overall customer engagement with your email campaigns and decreasing abandoned shopping carts? Metrics Marketing has created a solution by combining the power of the...
View ArticleTop 10 Interactive Marketing Trends for 2012
A new year calls for a new marketing plan. Are your 2012 interactive marketing goals aligned with the industry's 2012 trajectory? In this webinar, we will specifically look at the top ten trends in...
View ArticleMagento eCommerce Elevation: A Checklist to Take Your Site to the Next Level
Is optimizing your Magento eCommerce website a goal for 2012? Metrics has developed an optimization checklist to help take your Magento site to the next level. During this webinar, our expert will...
View ArticleThe Collaboration of UX and SEO in Website Redesign
Both user experience (UX) and search engine optimization (SEO) are important to gain and convert website visitors, but often one or both are overlooked during a site redesign. In this presentation,...
View ArticleCase Study: Utilizing SEO for eCommerce
A leading manufacturer of popular kitchenware brands was seeking to better diversify their referral traffic and increase overall traffic to their eCommerce website. To fulfill this initiative Metrics...
View ArticleMastering the Art of Welcome Emails
Learn how to make a memorable impression with your email campaigns by optimizing your welcome emails. In this webinar, learn how to take full advantage of your welcome email opportunities through...
View ArticleEmail Deliverability 101: Achieving Inbox Success
Do you know the difference between CAN-SPAM and CASL? What about blacklist vs. whitelist? Do you know the dangers of buying an email append list and why it’s important to establish a good sender...
View ArticleA Guide to Social Media Dashboards
Monitoring your online presence can be time consuming, but with the right tools it doesn’t have to be. In this webinar, learn how to use R, a statistical programming language, and Tableau, a Business...
View ArticleSocial Media Engagement: Getting Past Likes
Social media marketing has evolved, yesterday’s success measurement of likes and retweets has died and engagement metrics have shifted. In this webinar, we’ll look at a few recent examples of engaging...
View ArticleTop 10 Interactive Marketing Trends for 2013
2012 was a big year for relevancy marketing, photo-sharing social platforms such as Pinterest and Instagram, mobile/tablet adaptation and more. Will these trends continue in 2013? Or, will new trends...
View ArticleMarketing to the Right People at the Right Time with Retargeting
If you could call every unconverted website visitor, ask them why and give them an incentive to purchase, would you? Retargeting (oftentimes referred to as behavioral marketing or remarketing) is a...
View ArticleWriting for the Web: How to Achieve a “Precise Dialogue”
Your website may be cutting edge, but is it cutting the mustard? A site’s design, usability and functionality are important, but so is the most overlooked component - content! In this webinar, we will...
View ArticleThe Power of Targeted and Integrated Direct Mail
Robert Ellis, Business Alliances Team Leader and 27-year USPS veteran, will be presenting valuable insights and tips for maximizing the impact of direct mail. Learn how to cut through the media clutter...
View ArticleHow to Empower Your Decisions with Data-Driven Forecasts
If you have ever been called upon to forecast sales, revenue, demand, or other important business KPIs, it’s important to understand the different forecasting approaches available. A typical approach...
View ArticleSubscriber Reengagement & List Hygiene: A Dynamic Email Duo
Marketers who manage email lists often struggle with two interconnected issues: How do I continue to keep my subscribers interested and clicking through my emails? What should I do when subscribers...
View ArticleEmail Quality Testing Best Practices
Join us as we discuss the key items you should review in your email campaign before deploying to a live audience. We will share with you our email quality checklist that you can use to test your own...
View ArticleHow to Design and Code for the Mobile User
Did you know that there are four types of mobile design approaches for email? Join us as we review mobile aware, fluid, scalable and responsive design techniques for email. In this webinar, we will...
View ArticlePrecision Path: The Road to Customer Engagement
Companies understand that improving customer engagement leads to more loyal and profitable relationships and more effective marketing. But many are unsure of how to make this omni-channel marketing...
View ArticleAttribution Analytics: Understanding the Value of Each Customer Touch
In this webinar, we will overview the hot topic of Attribution Analytics, and how it compares to classic Marketing Mix and Lift-Over-Control approaches to measuring marketing ROI. All 3 approaches –...
View ArticleCustomer Journey Maps – Your Guide to Designing Holistic Customer Experiences
A customer journey map can be the keystone to improving and analyzing any customer experience or channel. It will create a visual roadmap of the experience your customers have when they engage with...
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